{"product_id":"skin-lightening-serum-melavoid-sepiwhite-pakistan","title":"Skin Lightening Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Multi-Pathway Brightening Serum for Stubborn Pigmentation\u003c\/strong\u003e\u003cbr\u003eMost pigmentation serums rely on just one or two actives working through a single pathway. PURETE Skin Lightening Serum takes a different approach: it combines Melavoid and Sepiwhite MSH, two research-backed brightening complexes that act at different points in melanin production, with Alpha Arbutin, Niacinamide and Licorice Extract, so pigmentation is targeted from several directions at once, while Hyaluronic Acid keeps skin comfortable throughout.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelavoid™ (Boerhavia Diffusa Root Extract):\u003c\/strong\u003e works on the earliest stage of pigment formation through gene-level regulation of melanin-producing cells, helping to reduce melanin production and even out skin tone in a balanced way.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSepiwhite™ MSH (Undecylenoyl Phenylalanine):\u003c\/strong\u003e targets a different pigmentation trigger, the hormone signal that activates melanin production, and has been shown to enhance brightening results when combined with niacinamide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e helps limit excess melanin activity through the tyrosinase pathway, supporting a fade in the look of dark spots and uneven tone. It's considered one of the gentler brightening actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps even out tone, calm the look of redness and support the skin barrier, and works synergistically with Sepiwhite MSH.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Extract:\u003c\/strong\u003e a traditional botanical known for its soothing and tone-evening qualities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e holds moisture in the skin so it looks plump and stays comfortable during active pigmentation care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSofter-looking dark spots, sun spots and uneven patches\u003c\/li\u003e\n\u003cli\u003eA more even, balanced and radiant-looking complexion\u003c\/li\u003e\n\u003cli\u003eCalmer skin, with less visible redness\u003c\/li\u003e\n\u003cli\u003eHydrated, comfortable skin throughout treatment\u003c\/li\u003e\n\u003cli\u003eA multi-pathway approach that goes beyond single-ingredient serums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eStubborn dullness, dark spots, sun spots or uneven tone that hasn't responded well to single-ingredient serums\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a more advanced, multi-pathway brightening routine\u003c\/li\u003e\n\u003cli\u003eDry, normal, combination and oily skin, thanks to the lightweight, hydrating base\u003c\/li\u003e\n\u003cli\u003eAnyone committed to consistent nightly use and daily sunscreen, since brightening actives need both to work well\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480454787352,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/skin-lightening-serum.png?v=1785945428","url":"https:\/\/www.purete.com.pk\/products\/skin-lightening-serum-melavoid-sepiwhite-pakistan","provider":"PURETE Skin Co.","version":"1.0","type":"link"}