{"title":"Serum","description":null,"products":[{"product_id":"underarm-intimate-area-brightening-serum-pakistan","title":"V Zone Lightening Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Gentle Multi-Active Serum for Delicate, Friction-Prone Areas\u003c\/strong\u003e\u003cbr\u003eUnderarms and the intimate area go through more daily stress than most of the body: shaving or waxing, sweat, friction from clothing, and less airflow. In Pakistan's heat and humidity, this can leave skin looking uneven, dull or darker over time. [Brand Name] Underarm \u0026amp; Intimate Area Brightening Serum was formulated specifically for these delicate zones, using gentler actives at levels designed for sensitive skin, not a stronger face serum repurposed for the body.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e helps limit excess melanin activity, gently supporting a more even tone in areas prone to friction-related darkening. It's considered one of the gentler brightening actives, well suited to sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps even out tone and support the skin barrier, especially useful in areas that deal with regular shaving or friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Extract:\u003c\/strong\u003e a soothing, traditional botanical known for supporting a calmer, more even-looking tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C:\u003c\/strong\u003e an antioxidant that supports skin against the look of daily stress and helps brighten dullness. \u003cem\u003e(If using a stabilized form such as 3-O Ethyl Ascorbic Acid or Sodium Ascorbyl Phosphate, name it here, since it holds up better in heat than plain L-ascorbic acid.)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e keeps skin hydrated and comfortable, which matters for areas that can otherwise feel dry or irritated from shaving and friction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eA more even, smoother-looking tone in underarms, bikini line and inner thighs\u003c\/li\u003e\n\u003cli\u003eSofter-looking darkness from friction, shaving or tight clothing\u003c\/li\u003e\n\u003cli\u003eCalmer, less irritated-looking skin\u003c\/li\u003e\n\u003cli\u003eHydrated, comfortable skin, even in areas that see regular shaving\u003c\/li\u003e\n\u003cli\u003eA gentle formula suited to sensitive, delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhere It Can Be Used\u003c\/strong\u003e\u003cbr\u003eUnderarms, bikini line, inner thighs, and other external areas prone to friction-related darkness. \u003cem\u003e(Confirm with your formulator whether your specific product is intended for these external areas only, and label it accordingly — this is not designed for internal or mucosal use.)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003cbr\u003eAnyone dealing with darkness, unevenness or dullness in underarms, the bikini line or inner thighs, caused by shaving, friction, sweat or tight clothing. Suitable for sensitive skin, since the formula avoids harsh exfoliants or aggressive actives.\u003c\/p\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480448266520,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/lightening-serum.png?v=1785945044"},{"product_id":"vaginal-tightening-serum-witch-hazel-oak-gall-pakistan","title":"V Zone Tightening Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Plant-Based Astringent Formula for Intimate Self-Care\u003c\/strong\u003e\u003cbr\u003eWitch hazel and oak gall (Manjakani) are two of the most established natural astringents in skincare, both rich in tannins that cause skin and delicate tissue to temporarily contract and feel firmer. [Brand Name] Intimate Tightening Serum uses both together, balanced with allantoin, glycerin and aloe vera so the astringent effect doesn't come at the cost of hydration or comfort.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Extract:\u003c\/strong\u003e a tannin-rich astringent, traditionally used to temporarily tone and firm the feel of skin, with soothing and antioxidant properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOak Gall Extract (Manjakani):\u003c\/strong\u003e another tannin-rich botanical astringent, long used in traditional intimate care for its toning, tightening feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin:\u003c\/strong\u003e supports skin's smooth, soft texture and helps soothe delicate tissue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e a humectant that draws in moisture, helping keep skin hydrated and comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e soothing and hydrating, helping balance out the drying effect that some astringents can have.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat This Product Is, and What It Isn't\u003c\/strong\u003e\u003cbr\u003eThis is a cosmetic astringent formula, not a medical treatment. It can give a temporary, superficial firming sensation, similar to how witch hazel tones skin elsewhere on the body. It does not permanently alter anatomy, does not treat pelvic floor laxity, and is not a substitute for pelvic floor physiotherapy or medical care. For genuine concerns about pelvic floor strength (often linked to childbirth, aging or surgery), a doctor or pelvic floor physiotherapist is the appropriate next step, and options like Kegel exercises or supervised pelvic floor therapy have a stronger evidence base for that specific concern.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003cbr\u003eWomen looking for a gentle, plant-based product as part of an intimate self-care routine, who understand it offers a temporary cosmetic sensation rather than a medical fix. Not suitable during pregnancy, breastfeeding, active infection, or on irritated or broken skin.\u003c\/p\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480449184024,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/tightening-serum.png?v=1785945094"},{"product_id":"anti-acne-serum-30ml","title":"Anti Acne Serum - 30ML","description":"","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480450920728,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/anti-acne-serum.png?v=1785945186"},{"product_id":"under-eye-serum-30ml","title":"Under Eye Serum - 30ML","description":"","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480451674392,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/eye-serum.png?v=1785945228"},{"product_id":"retinol-serum-30ml","title":"Retinol Serum - 30ML","description":"","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480454263064,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/retinol-serum.png?v=1785945388"},{"product_id":"skin-lightening-serum-melavoid-sepiwhite-pakistan","title":"Skin Lightening Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Multi-Pathway Brightening Serum for Stubborn Pigmentation\u003c\/strong\u003e\u003cbr\u003eMost pigmentation serums rely on just one or two actives working through a single pathway. PURETE Skin Lightening Serum takes a different approach: it combines Melavoid and Sepiwhite MSH, two research-backed brightening complexes that act at different points in melanin production, with Alpha Arbutin, Niacinamide and Licorice Extract, so pigmentation is targeted from several directions at once, while Hyaluronic Acid keeps skin comfortable throughout.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelavoid™ (Boerhavia Diffusa Root Extract):\u003c\/strong\u003e works on the earliest stage of pigment formation through gene-level regulation of melanin-producing cells, helping to reduce melanin production and even out skin tone in a balanced way.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSepiwhite™ MSH (Undecylenoyl Phenylalanine):\u003c\/strong\u003e targets a different pigmentation trigger, the hormone signal that activates melanin production, and has been shown to enhance brightening results when combined with niacinamide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e helps limit excess melanin activity through the tyrosinase pathway, supporting a fade in the look of dark spots and uneven tone. It's considered one of the gentler brightening actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps even out tone, calm the look of redness and support the skin barrier, and works synergistically with Sepiwhite MSH.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Extract:\u003c\/strong\u003e a traditional botanical known for its soothing and tone-evening qualities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e holds moisture in the skin so it looks plump and stays comfortable during active pigmentation care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSofter-looking dark spots, sun spots and uneven patches\u003c\/li\u003e\n\u003cli\u003eA more even, balanced and radiant-looking complexion\u003c\/li\u003e\n\u003cli\u003eCalmer skin, with less visible redness\u003c\/li\u003e\n\u003cli\u003eHydrated, comfortable skin throughout treatment\u003c\/li\u003e\n\u003cli\u003eA multi-pathway approach that goes beyond single-ingredient serums\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eStubborn dullness, dark spots, sun spots or uneven tone that hasn't responded well to single-ingredient serums\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a more advanced, multi-pathway brightening routine\u003c\/li\u003e\n\u003cli\u003eDry, normal, combination and oily skin, thanks to the lightweight, hydrating base\u003c\/li\u003e\n\u003cli\u003eAnyone committed to consistent nightly use and daily sunscreen, since brightening actives need both to work well\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480454787352,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/skin-lightening-serum.png?v=1785945428"},{"product_id":"mandelic-acid-serum-niacinamide-alpha-arbutin-pakistan","title":"Mandelic Acid Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Gentle 4-Active Exfoliating Serum, Made for Everyday Use\u003c\/strong\u003e\u003cbr\u003eDullness, rough texture, clogged pores and stubborn acne marks are common skin concerns in Pakistan's hot, dusty conditions. [Brand Name] Mandelic Acid Serum pairs a gentle chemical exfoliant with three supporting actives, so skin gets exfoliation, brightening and hydration together, without the harshness of stronger acids.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMandelic Acid (AHA):\u003c\/strong\u003e derived from bitter almonds, it gently exfoliates the skin's surface to help smooth texture, unclog pores and support a brighter, more even look. Its larger molecule size means it penetrates more slowly than acids like glycolic acid, which is generally gentler on skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps refine the look of pores, even out tone and support the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e helps limit excess melanin activity, supporting a fade in the look of dark spots and post-acne marks over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e holds moisture in the skin, balancing out the exfoliating effect of mandelic acid so skin doesn't feel tight or dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSmoother-feeling skin texture\u003c\/li\u003e\n\u003cli\u003eFewer-looking clogged pores and blackheads\u003c\/li\u003e\n\u003cli\u003eSofter-looking acne marks, dark spots and uneven tone\u003c\/li\u003e\n\u003cli\u003eA brighter, more even complexion\u003c\/li\u003e\n\u003cli\u003eHydrated skin that doesn't feel stripped\u003c\/li\u003e\n\u003cli\u003eA gentler exfoliation experience than stronger AHAs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSkin with rough texture, clogged pores or breakout-prone areas\u003c\/li\u003e\n\u003cli\u003ePost-acne marks, dark spots or dullness\u003c\/li\u003e\n\u003cli\u003eBeginners to chemical exfoliation, since mandelic acid is one of the gentler AHAs\u003c\/li\u003e\n\u003cli\u003eSensitive skin that has reacted to stronger acids in the past, though patch testing still matters\u003c\/li\u003e\n\u003cli\u003eDry, normal, combination and oily skin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480466485528,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/MandelicAcidSerum.jpg?v=1785945799"},{"product_id":"rice-serum-alpha-arbutin-niacinamide-pakistan","title":"Rice Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Rice + Alpha Arbutin Serum for Brighter, More Even-Looking Skin\u003c\/strong\u003e\u003cbr\u003eRice has a long history in skincare for its soothing, nourishing feel on skin. [Brand Name] Rice Serum builds on that with three well-studied actives: Alpha Arbutin to target the look of dark spots and uneven tone, Niacinamide to support barrier health and even skin, and Hyaluronic Acid to keep skin hydrated and plump. Together, they're made for skin that looks tired, dull or unevenly toned from sun, dust and daily stress.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Extract [\/ Rice Bran Water]:\u003c\/strong\u003e traditionally used to soothe and soften skin, and to help support a smoother, more radiant look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e works by limiting excess melanin activity, which helps fade the look of dark spots and even out skin tone over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps refine the look of pores, even out tone and strengthen the skin's barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e holds moisture in the skin so it looks plump, smooth and hydrated, keeping brightening actives from feeling drying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrighter, more radiant-looking skin\u003c\/li\u003e\n\u003cli\u003eSofter-looking dark spots, tan and uneven tone\u003c\/li\u003e\n\u003cli\u003eA smoother, more even complexion\u003c\/li\u003e\n\u003cli\u003eHydrated, plump-looking skin with no greasy feel\u003c\/li\u003e\n\u003cli\u003eCalmer, less dull-looking skin over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Note on Timing\u003c\/strong\u003e\u003cbr\u003eAlpha Arbutin is sensitive to light and heat, so this serum works best as part of your evening routine. If you use it in the morning, always follow with sunscreen (SPF 30 or higher), and store the bottle away from direct sunlight and heat to keep the formula working well.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eDull, tired-looking skin that needs a glow boost\u003c\/li\u003e\n\u003cli\u003eSkin with dark spots, sun spots, post-acne marks or uneven tone\u003c\/li\u003e\n\u003cli\u003eDry, normal, combination and oily skin, thanks to the lightweight, water-based texture\u003c\/li\u003e\n\u003cli\u003eAnyone new to brightening actives, since this is a gentler starting formula than stronger acids\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480468025624,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/RiceSerum.jpg?v=1785945856"},{"product_id":"pure-hyaluronic-acid-serum-pakistan","title":"100% Pure Hyaluronic Acid Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePure Hyaluronic Acid Serum for Deep, Lightweight Hydration\u003c\/strong\u003e\u003cbr\u003ePakistan's climate can dry out skin from every direction: strong sun, hot outdoor air, dry winters and constant AC indoors. When skin loses water, it looks dull, feels tight and shows fine lines more easily. [Brand Name] Pure Hyaluronic Acid Serum is designed to top up that moisture. It uses [pure-grade sodium hyaluronate] in a fast-absorbing, non-sticky base that suits every skin type.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat Hyaluronic Acid Does for Your Skin\u003c\/strong\u003e\u003cbr\u003eHyaluronic acid is a moisture-binding ingredient that naturally occurs in the skin. It can hold many times its weight in water, which is why it is one of the most trusted hydrators in skincare. In this serum it:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosts hydration:\u003c\/strong\u003e helps skin hold water so it feels soft, supple and comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlumps the look of skin:\u003c\/strong\u003e dehydration lines look softer and skin looks fuller.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves the feel of texture:\u003c\/strong\u003e well-hydrated skin looks smoother and more even.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports a healthy-looking barrier:\u003c\/strong\u003e hydrated skin is better prepared for daily stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks with your other products:\u003c\/strong\u003e it layers well under moisturizer, sunscreen and makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHydration Is Not the Same as Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry skin\u003c\/strong\u003e lacks oil and often needs moisturizer on top of hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDehydrated skin\u003c\/strong\u003e lacks water, and it can happen even to oily skin, especially in AC rooms or after harsh cleansers.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid targets water. That is why oily and combination skin can use it without feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGreat for These Everyday Situations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eTight, dull skin after AC or a long day out:\u003c\/strong\u003e a quick hydration boost.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily skin that still feels tight or flaky:\u003c\/strong\u003e hydration without extra grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBefore makeup:\u003c\/strong\u003e hydrated skin helps foundation sit more smoothly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWinter dryness:\u003c\/strong\u003e pair with a richer moisturizer to seal it in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSummer and humid weather:\u003c\/strong\u003e it stays light and non-sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunscreen routines:\u003c\/strong\u003e absorbs quickly so it layers neatly under SPF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003cbr\u003eAll skin types, including dry, normal, combination, oily and dehydrated skin, and for both women and men. If your skin is very sensitive, patch test first.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480593264920,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/11.jpg?v=1785946811"},{"product_id":"niacinamide-10-zinc-pca-1-serum-pakistan","title":"Niacinamide + Zinc PCA Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Niacinamide + Zinc PCA Serum for Oily, Combination and Blemish-Prone Skin\u003c\/strong\u003e\u003cbr\u003ePakistan's heat, humidity, dust and AC-dry offices can leave skin oily, congested and uneven, sometimes all in the same day. [Brand Name] Niacinamide 10% + Zinc PCA 1% Serum is a focused, lightweight formula that targets excess oil, visible pores and blemish-prone skin without a greasy or sticky finish.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 10% (Vitamin B3):\u003c\/strong\u003e helps regulate oil, refine the look of pores, even out skin tone and support the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc PCA 1%:\u003c\/strong\u003e helps balance sebum, calm the look of blemishes and reduce shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eLess midday shine and a more matte-looking finish\u003c\/li\u003e\n\u003cli\u003ePores that look smaller and smoother\u003c\/li\u003e\n\u003cli\u003eFewer-looking blemishes and calmer, less congested skin\u003c\/li\u003e\n\u003cli\u003eMore even tone, with the look of post-acne marks softening over time\u003c\/li\u003e\n\u003cli\u003eA stronger-feeling skin barrier\u003c\/li\u003e\n\u003cli\u003eA lightweight, non-greasy texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGreat For These Everyday Skin Situations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eShiny T-zone by afternoon:\u003c\/strong\u003e helps keep oil in check through hot, humid days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisible pores around the nose and cheeks:\u003c\/strong\u003e helps refine the look of texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-acne marks and uneven tone:\u003c\/strong\u003e supports a clearer, more even-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering under sunscreen and makeup:\u003c\/strong\u003e absorbs quickly so it sits neatly under SPF and foundation. Wait about a minute before applying the next step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMask or helmet breakouts and sweaty-weather congestion:\u003c\/strong\u003e helps keep skin balanced and calm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOily skin in AC rooms:\u003c\/strong\u003e oily skin can still get dehydrated, so pair it with a light moisturizer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003cbr\u003eOily, combination and blemish-prone skin are the main fit. Normal skin can use it too, and men can use it as part of a simple daily routine. Very dry or very sensitive skin should patch test and start slowly, for example every other day.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480593723672,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/12.jpg?v=1785948299"},{"product_id":"vitamin-c-serum-turmeric-niacinamide-pakistan","title":"Vitamin C + Turmeric Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Stable Vitamin C Serum Built for Pakistan's Heat and Sun\u003c\/strong\u003e\u003cbr\u003eStrong sun, high temperatures, dust and smog leave skin looking dull, tanned and uneven. Many vitamin C serums also break down quickly in hot weather. [Brand Name] uses \u003cstrong\u003e3-O Ethyl Ascorbic Acid\u003c\/strong\u003e, a stable form of vitamin C known for holding up better in heat. It is paired with ferulic acid, niacinamide, hyaluronic acid and turmeric, so brightening, antioxidant protection and hydration all come in one bottle.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Inside and What Each Ingredient Does\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-O Ethyl Ascorbic Acid (stabilized vitamin C):\u003c\/strong\u003e helps brighten dull skin and fade the look of dark spots and uneven tone. It is gentler and more stable than many traditional vitamin C forms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFerulic Acid:\u003c\/strong\u003e a plant-based antioxidant that supports vitamin C and helps defend skin against the look of environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e helps even out tone, refine the look of pores and support the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e holds moisture in the skin so it looks plump, smooth and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurmeric [Curcuma Longa Root Extract]:\u003c\/strong\u003e a traditional botanical known for its soothing and antioxidant qualities, which supports a calm, radiant look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eVisible Benefits with Regular Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eBrighter, more radiant-looking skin\u003c\/li\u003e\n\u003cli\u003eSofter-looking dark spots, tan and uneven tone\u003c\/li\u003e\n\u003cli\u003eA more even, glowing complexion\u003c\/li\u003e\n\u003cli\u003eAntioxidant care against daily sun, dust and pollution stress\u003c\/li\u003e\n\u003cli\u003eHydrated, smoother-looking skin, with fine lines looking softer\u003c\/li\u003e\n\u003cli\u003eA lightweight, non-sticky texture that layers well under moisturizer, sunscreen and makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eAnyone with dull, tired skin who wants a natural-looking glow\u003c\/li\u003e\n\u003cli\u003eSkin with dark spots, tan, post-acne marks or uneven tone\u003c\/li\u003e\n\u003cli\u003eDry, normal, combination and oily skin, thanks to the lightweight, water-based texture\u003c\/li\u003e\n\u003cli\u003eBeginners to vitamin C, because 3-O Ethyl Ascorbic Acid is a gentler, more stable option\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURETE Skin Co.","offers":[{"title":"Default Title","offer_id":52480594149656,"sku":null,"price":1599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/8553\/9864\/files\/13.jpg?v=1785948353"},{"product_id":"anti-aging-peptide-serum-pakistan","title":"Anti Aging Serum - 30ML","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Five-Active Anti-Aging Serum, Made for Pakistani Skin\u003c\/strong\u003e\u003cbr\u003eSun, heat, pollution, dust and AC dryness speed up the signs of aging. 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